The Digital PrePress Conference provides a three day intensive education in how to manage and efficiently produce production jobs using the latest digital technologies.
NAPL’s ‘Howie’ Fenton will cover the issues vital to improving your business is a Management & Technology track, including Building Practical Digital Workflows (including how to identify, measure and fix bottlenecks, and managing quality and color); Digital Technologies That Will Change Your Business (including computer, printing, web and automation technologies); and What your Salesperson and CSR Should Know About Printing.
Howie is the past editor of Pre, and has written numerous books and articles on managing technology and production. His current consulting experience at NAPL enables him to recommend real-world solutions to today's challenging production problems.
A second parallel track run by the dynamic Taz Tally will cover “hands-on” production issues, from Digital Photography and Professional Scanning Techniques to Preflighting and Calibration and Color Correction. There will be sessions on Correcting and Improving Images in Photoshop, as well as Creating PDF Documents and Correcting PDF Files Before They Print.
Taz Tally's 40 city nationwide seminar tours, as well as his books and videos on Photoshop, Scanning and File prep make him a very popular hands on trainer. His presentations are in-depth and action packed. Attendees will leave knowing faster, better and higher quality production techniques.
A separate day of Digital PrePress Conference will also cover Font Management Issues and Mac OS X for Publishing, lead by the expert in the PrePress field, Chuck Weger. Chuck will also be bringing back the infamous “Publish or Perish” game show on Thursday night of the conference.
Another popular event is The Great Future of Print ‘Debate’, this year’s rematch will again be a lively and fun Point-CounterPoint on ‘when will print be dead…
Mac OS X for Publishing and Printing
8:15-9:15 AM
Chuck Weger
The Macintosh began the digital publishing revolution in the 1980's, and continues it into the twenty-first century. Mac OS X, the new kid on the block in operating systems, has changed many of the rules. What are the best practices for using Macs in publishing and printing? Where is PDF production going on the Mac? How can you best make use of Mac OS X in a cross-platform world?
Fonts and Font Management
9:45-10:45 AM
Chuck Weger
Apple has made many changes over the life of Mac OS X to better deal with professional font issues. These changes made our lives easier, but also complicated questions about best font management practices. Come to this session to learn how fonts are supported in Mac OS X, and how to organize them so the work in design and production environments. We'll also discuss font management tools, application-specific font issues, and other things every creative and production user must know about fonts in Mac OS X.
Mac OS X Tips and Tricks
11:00 AM-12:00 Noon
Chuck Weger
You may think you're a Mac OS X power user, but this session could prove you wrong. From hidden keyboard commands to useful widgets to the underlying Unix "shell," Mac OS X abounds with things that many users don't know about, but which can be useful in their daily work. Come to this session to learn some hidden and not-so-hidden power techniques and third-party utilities that can help you be more productive.
Metadata, XML, and Workflows with Adobe XMP
1:30-2:30 PM
Chuck Weger
Adobe's Creative Suite provides extensive support for metadata-rich workflows based on XML and XMP. Mac OS X introduced "Spotlight" for searching, and rich metadata storage in the file system. What do these mean for publishing workflows, and how can you best take advantage of them? This session explores emerging best practices for metadata creation and management.
Workflow Automation with AppleScript and Automator
2:45-3:45 PM
Chuck Weger
The combination of AppleScript, Unix shell scripting, and other scripting environments has made for an powerful mix of workflow automation tools. These kinds of scripts, as well as utilities written in approachable languages such as REALbasic, can help turn average users into productive users, and turn power users into workflow dynamos. Learn the basics of what's available on the Mac for making applications and the system run smarter without user intervention.
Power Panel and Closing Session
4:00-5:00 PM
A panel of Mac publishing experts discusses the important issues in Mac OS X, the future of the Mac in publishing, Intel-based Macintoshes, and other topics. Plus, the panelists will answer your tough questions about Mac OS X in design, publishing and printing.
Publish or Perish Game Show
6:00-7:30 PM
Are you tired after a long day of sessions and exhibitor meetings? How about a drink and some hors d'oeuvres? Do you want a chance to win valuable prizes?
If the answer to any of these questions is "yes," make sure to head to "Publish or Perish!" — the live, interactive game show where publishing experts and the audience match wits and make stupid jokes, while attempting to answer tough questions and win points on the game board. Industry trivia, technology, and history are among the topics in this fast-paced contest. We couldn't get Alex or Vanna, but Chuck Weger will host this wacky, fun event where two teams of experts battle it out in front of you.
Mark this on your calendars — it's a not-to-be-missed, once in a lifetime (okay, maybe more than once) event!
Management & Technology Track
Friday
Building Practical Digital Workflows
Friday 8:15-9:15 AM Identify, Measure & Fix Bottlenecks
Friday 9:45-10:45 AM Managing Quality / Color
Friday11:00-12:00 AM Automation
Howard M. Fenton
Who Should Attend:
Hands on operators, supervisors and managers in design studios, inplants, quick printers, commercial printers, prepress trade shops, and anyone else interested in analyzing and increasing productivity of a digital workflow
Course Brief:
Constantly increasing productivity is one of the keys to world class companies. It doesn't matter if you are a designer, photographer, prepress or a printing service provider –the faster you can turnaround jobs and the more work you can do with less resources, the more customers will beat down your doors. And its not impossible. Perhaps you have seen this for one week or one month in your company. When everything is working correctly you enter the “Productivity Zone” where throughput is high and rework is low. The obvious question is what prevents your company from remaining in the “Productivity Zone".
In this seminar there are solutions for everybody. For some companies hi-tech solutions are the missing link such as computer to plate, a PDF workflow, color management or remote preflight or proofing. For some companies procedural solutions such as “fast response preflight” or quality control inspection steps are needed. For some companies benchmarking staff with accurate measurements is needed. For other others attention to human resource issues such as recruiting, hiring, training, or motivating performance may be required. The advantages and disadvantages of each strategy is outlined and an implementation plan created to help insure success
You will learn:
How to identify the problems that keep you out of the “Productivity Zone” and how to avoid or overcome those problems.
Four main problems: static and moving bottlenecks, inconsistent or poor staff performance, inadequate staff training and the wrong measurements
Four solutions are world class procedures, staff changes, target training and hot, new digital technologies.
Case histories focus on all stages of digital production (order entry, customer service, scheduling, estimating, preflight, and prepress) and describing how successful companies have succeeded or failed in their implementation attempts and tells you how to avoid the mistakes and succeed.
Digital Technologies That Will Change Your Business
Customers, creative management, service providers and printers interested in the latest equipment, trends, strategies, and methods to create files, film, plates, proofs, print and digital communication.
Course Brief:
As you probably know trying to keep up with digital technologies is a full time job. If its not your fill time job then this overview is for you. In this workshop we discuss the hottest digital technologies including:
State of the art computers: used for workstations and servers
The advantages of pdf workflows, the tools to create a "do-it yourself pdf workflow", issues and answers, where it works and where it doesn’t and how to prepare PDF files and work with pdf files
Side by side comparisons of digital proofing options as well as consumable costs
Traditional and emerging storage options
Computer to plate: the pros and cons, the different lasers, plates and imaging engines
The difference between compression standards and the advantages of the emerging Wavelet technology
The secrets to implementing color management- why it has a bad reputation for printers and the role of process control
Digital and on-demand printing : the market projections, applications, equipment choices and competitive product analysis of black and white and color copiers, printers, and digital presses
The hot internet services – online preflight and remote proofing
Friday 5:15-6:30 PM
Taz and Howie “Is Print Dead”
Howard M. Fenton and Dr. Taz Tally
What ever show you go to today the controversy rages: some presenters say “Print and printers are a dying breed destined to go the way of the dinosaur”. While others say, “Print and printers will never die, they will remain in our world right next to mom and Apple Pie - forever.”
The only problem is that all of these presentations are one sided. If go to either presentation you do not hear both sides. You do not walk away thinking it was a fair, balanced presentation. And perhaps most important, you never get to hear how each side responds to the others arguments.
In this seminar we pit two of the leading speakers in the industry against each other. On the “Print is Dead” side is Taz Tally, famous for his taz Tally seminars. According to Taz, “Print will go the way of the buggy whip. The evidence is overwhelming. Just look at history”
On the other side, proclaiming the “Print will Survive” side is Howie Fenton famous consultant for GATF and NAPL and former editor of Pre Magazine. According to Howie “Print and printers will survive forever. They have survived CD-ROMs, radio, and TV and will survive other forms of New Media.”
Be warned this seminar is not for the faint hearted. Each time they perform this seminar both Taz and Howie one add more and more ammunition and more passion to their side. Considering that they been doing it for over a year now and have performed this for PIA affiliates from coast to coast - you know this is going to be a hot ticket. You can’t afford to miss the latest Taz and Howie “Print Is Dead” debate.
What Your Salesperson and CSR should know about printing
Saturday 8:15-9:15 AM Understanding the Printing Process
Saturday 9:45-10:45 AM Overcoming Color and Font Issues
Saturday 11:00 AM-12:00 Noon Avoiding Common Problems
Howard M. Fenton
Who Should Attend:
Anyone who sends files for output from high resolution output devices. This includes designers, illustrators, photographers, copywriters, in-house staff and at home desktop publishers. It is filled with so many hints and tips it is also used by the sales, customer service and prepress staff in service providers who have to staff these devices.
Course Brief:
This course is designed to help you avoid costly mistakes associated with application files (XPress, Pagemaker, Illustrator, Freehand) and pdf files that result in higher costs for output. It starts with the two most common problems fonts and file formats and describes all the problems and how to avoid each one of them. Included are definitions of the alphabet soup of printing concepts (dpi, lpi, screen angles, RGB, CYMK, gray levels, dot gain, printer drivers, TIFF, EPS, Type 1, TrueType.
It discusses issues with color and scanning and how to avoid the disappointment of not having the screen match the final piece. The course is filled with application specific tips about XPress, Illustrator, Freehand and Photoshop and discusses both Mac and PC based applications.
You will learn:
How file formats determine the quality of the output
The difference between process and spot colors and how to choose color so the color you want prints correctly
Font problems, all the font related problems & workaround solutions today
Which scanners are best for which types of originals
When 300 dpi is enough resolution and when you need more
Simple scanning tips to enhance the quality of your scans
When 600 dpi toner output is enough and when you need better
How different programs define hairline rules and spot colors differently, the pros and cons of sending application, PostScript and PDF files
The relationship between compression options and quality
Which file preparation methods create burdens on the RIP and increase output time, costs and make files less likely to print
A preflight checklist to avoid problems and additional costs
On Demand and Digital Printing
Saturday 1:30-2:30 PM
Howard M. Fenton
Who Should Attend:
Company principals, managers, financial officers, and print brokers who are considering the use of digital presses, direct to plate, color copiers or high speed copiers. As well as sales and marketing staff who buy or have to sell against on demand or digital printing. Companies include; commercial printers, print brokers, in -plant reprographics, design studios, and advertising professionals. This is also important to anyone interested in the role of customization and personalization in direct response campaigns.
Course Brief:
There is a revolution occurring in publishing and print production and you will learn about it from the person who wrote the book. This revolution is a move away from long print runs of identical pages to shorter printing runs which can be customized to individuals or groups. The motivation for shorter and customized printing has existed for years. But the technology has limited the ability to accomplish this goal - until recently. The underlying motivation includes: time and money savings, faster turn around, decreased obsolescence, as well an alternative to mass market advertising to a more target one on one approach.
You will learn:
Market estimates
On-demand advantages such as lower inventory costs, reduced cycle times and lower make -ready costs
The advantage of on demand books, reprints, forms, and in-house production
Case histories for successful applications
On demand equipment and configurations
The move to database marketing
Case histories for successful database marketing
The growing importance of personalization and customization
Methods for retailers to target products
How to print text books remotely
Various manufactures of digital presses
Underlying technology of the different digital color presses
Results from early adopters of digital presses
How DAM Enables Efficient Publishing Processes
Saturday 2:45-3:45 PM
Thad McIlroy
Course Brief:
Controlling our digital assets always sounded like a great idea. But the implementation was not as easy as the idea made it sound, and the costs were astronomical. Content management sounds like a great idea too, until you realize that without digital asset management (DAM), there’s no point in adding content management. DAM is the fundamental system upon which digital workflows, content management and media agility can flourish.
Where do we stand with digital asset management today? Who’s got DAM in place, and who’s still on the sidelines? What are the leading systems, and what does it take to put them in place? Find out how to make a DAM success today.
You will learn:
The core concepts behind DAM and CMS.
The difference between storing assets and really managing assets.
How to provide an effect DAM service.
Thriving in the Digital Age — A Guide for Printers
Saturday 4:00-5:00 PM
Thad McIlroy
Course Brief:
This program is designed to tell printers what they need to know about transforming their businesses in the new age of digital technology. It’s time to stop feeling defensive about new technology and to reach out and grab the opportunities that digitization affords. Despite all the attention received by the Internet and the World Wide Web, print is still the nuts and bolts of graphic communication today. Digital tools are just tools — ways to make our businesses run faster and more efficiently, and able to work more closely with our customers.
You will learn:
The seminar will directly address the following questions:
How far along in digitization has the average printer progressed?
What are the latest developments in technology that can impoffer a more productive workflow?
What services can printers offer in multimedia and the Internet? Can I make money in this area?
Friday 8:15-9:15 AM
Digital Photography & Photoshop for Printing
Dr. Taz Tally
Digital photography has opened a new and much more flexible world of image capture. How we handle and manipulate the digital photos that we create from our cameras contributes much to the final quality of our images. Taz takes you A to Z through the world of digital photography image capture, correction, and handling.
You will learn:
Analog vs digital photography
What to look/ask for in a digital camera
How much resolution do you really need?
How to minimize the impact of JPEG image compression
Resolving the resolution riddle: Mega pixels vs pixel dimension vs image dimension
What is capture bit depth and how much do you need?
How to avoid double interpolation
Lossy vs lossless compression: When to use them
Avoiding double compression
Repairing JPEG compression damage
Why, when, where, and how to properly sharpen images
Maximizing brightness and contrast of digital photos
Creating and using RAW files and using Photoshop’s RAW plug-in
Taz’s Top Ten Photoshop tips for digital photographic image capture tips
Quick color correcting of digital photos
Taz’s Top Ten Photoshop tips for digital photographic image correction and editing
Who should attend
Photographers who are trying to learn digital tools and techniques, designers and production artists who need to learn the fundamentals of digital photography, Prepress production folks who want tips for handling digital camera images, and anyone who wants to learn to maximize the quality of their photographic images.
Friday 9:45 – 10:45 AM
Photoshop for Prepress
Dr. Taz Tally
While Photoshop was created primarily as an RGB painting and image editing application, it has many prepress oriented features and functions. This course focuses on Photoshop tips and techniques for prepress bound images. Paying attention to print oriented features and techniques can often make the difference between your images printing properly or at all!
You will learn
Simplifying images for prepress
Controlling image dimension and resolution for printing
Using proper file formats for prepress
Configuring Photoshop Color Settings
Setting highlights and shadows for prepress
Sharpening for prepress
Creating high quality B&W halftones from color images
Creating good looking duotones
Color Correction for prepress
Assigning and separating spot colors in Photoshop
RGB to CMYK conversion
Proofing your images on screen
Prepress file format workflows
Who should attend
Anyone interested in learning how to optimize their images for prepress including: prepress production folks, photographers and print oriented designers.
Friday 11:00 AM – 12:00 Noon
Calibration and Color Correction
Dr. Taz Tally
Calibration is the foundation of creating consistent high quality images. Consistent high quality color correction depends upon using the same correction techniques and values and including calibrated devices. This seminar focuses on target based calibration and color correction, and how to achieve them quickly and easily.
You will learn
Fundamentals of calibration
Linearization
Neutralization
How to use a grayscale target to calibrated your scanner and digital camera
How to color correct by the number to achieve consist results every time
How to a grayscale target to color correct your image
Creating, saving and loading color correction curves
Learn Taz’s 80/20 technique for performing quick and accurate color corrections
Using neutrals and memory colors to guide you color corrections
Who should attend
Anyone interested in achieving consistent high quality grayscale and color images including prepress folks, photographers, designers and digital artists.
Friday 1:30 – 2:30 PM
Avoiding the Scanning Blues: Professional Scanning Techniques
Dr. Taz Tally
Photoshop is NOT a scanning program. Learn how to achieve the best scanning results by controlling your image quality during the scan. You will learn proven professional scanning techniques that work. Learn how to tackle those complex scans, and learn how to increase your scanning productivity.
You will learn
Fundamentals of scanning hardware and software
Getting the best, most consistent results from your scanning hardware and software
Crisp line art and logo reproductions
Deciding when and where to create and use pixels vs vectors
Scanner calibration fundamentals
Capturing high quality Black and White (grayscale) photos
Scaling images. How and where it should occur
Scan resolutions for prepress, the web and desktop printing
Important post-scan Photoshop image editing techniques
Three image damaging pitfalls to avoid
Creating balanced color photographs
Scanning previously printed images
More scans in less time
Working with poor quality images
Scanning for multiple uses: Commercial Print, the desktop, and the Web
Automated scanning techniques and software
Who should attend:
Anyone interested in learning how to consistently produce professional scanning results with their scanner, including: designers, photographers, prepress production, desktop publishers, corporate communications, publishers, etc.
Friday 2:45-3:45 PM
Avoiding the Output Blues I: Document Creation
Dr. Taz Tally
Covers fundamental concepts and techniques required for creating electronic documents for print. Taz goes through all the fundamentals in an easy to understand, fun, and very engaging style. If you have never had the opportunity to learn the fundamentals or want a refresher course this is a great class for you.
You will learn
Graphic file formats: which work best for different kinds of projects
Taz’s top ten document construction techniques
Font and typesetting fundamentals
The correct way to assign colors in your documents
Techniques for preventing B&W photos from printing too dark or fuzzy
Calculating image resolutions for printing
Desktop jargon and output technology explained in simple terms
Finding file problems before they go to your printer
Content preflighting: Collecting and organizing your print jobs to send to your printer
Taz's top tips for worry-free documents
Who should attend
Anyone who is interested in creating trouble free files for commercial as well as desktop printing. Includes designers, photographers, service bureau, and print production staff, desktop publishers, or anyone who is involved with the creation, preparation and printing of electronic documents.
Friday 4:00-5:00 PM
Avoiding The Output Blues II: Preflighting
Dr. Taz Tally
Want to know more about the details and fine points of creating documents for commercial and desktop printing, take this class. Taz shares tips and tricks from his many years of production experience working on both the document creation and output end of the production process.
You will learn
Taz’s top techniques for trouble-free font management
Dot gain correction and other image enhancement techniques
Color management fundamentals–from scanner to monitor to final printed piece
RGB to CMYK conversions in Photoshop
Color proofs: Understanding limitations and communicating color preferences
Tips for sharing files between Mac and Windows users
Technical preflighting: Troubleshooting your files to prevent output problems
Printing proper PostScript files
Creating printable and editable PDF files
Taz's top time and money saving techniques and utilities
Who should attend
Anyone who is interested in creating trouble-free files for commercial as well as desktop printing. Includes designers, photographers, service bureau, and print production staff, desktop publishers, or anyone who is involved with the creation, preparation and printing of electronic documents.
Friday 5:15-6:30 PM
PM Taz and Howie “Is Print Dead”
Dr. Taz Tally and Howard M. Fenton
What ever show you go to today the controversy rages: some presenters say “Print and printers are a dying breed destined to go the way of the dinosaur”. While others say, “Print and printers will never die, they will remain in our world right next to mom and Apple Pie - forever.”
The only problem is that all of these presentations are one sided. If go to either presentation you do not hear both sides. You do not walk away thinking it was a fair, balanced presentation. And perhaps most important, you never get to hear how each side responds to the others arguments.
In this seminar we pit two of the leading speakers in the industry against each other. On the “Print is Dead” side is Taz Tally, famous for his taz Tally seminars. According to Taz, “Print will go the way of the buggy whip. The evidence is overwhelming. Just look at history”
On the other side, proclaiming the “Print will Survive” side is Howie Fenton famous consultant for GATF and NAPL and former editor of Pre Magazine. According to Howie “Print and printers will survive forever. They have survived CD-ROMs, radio, and TV and will survive other forms of New Media.”
Be warned this seminar is not for the faint hearted. Each time they perform this seminar both Taz and Howie one add more and more ammunition and more passion to their side. Considering that they been doing it for over a year now and have performed this for PIA affiliates from coast to coast - you know this is going to be a hot ticket. You can’t afford to miss the latest Taz and Howie “Print Is Dead” debate.
Saturday 8:15-9:15 AM
Using Acrobat for Proofing, Editing, and Client Review
Dr. Taz Tally
PDF can be used for a wide variety of purposes including print, Web, and document proofing and review. PDF is terrific for collaboration, presentation, forms. Taz covers the water front on Acrobat’s and PDF’s capabilities and techniques.
You will learn:
Getting Info about and navigating quickly through a PDF document
Customizing Acrobat preferences for your use
Using thumbnails, bookmarks, and comments together
Creating and working with forms in PDF
Annotating PDF files for client communication
Using PDF as a project collaboration tool
Using PDF as a proofing and presentation tool
Using PDF as a Web browser for image and document review
Setting and using Acrobat security features
Global and object editing of text and graphics in PDF files
Taz’s favorite PDF plug-ins
Who should attend:
Anyone interested in upgrading their knowledge of Acrobat and PDF Technology including: Designers, Photographers, Prepress operators, and marketing and communication folks who want to make better use of Acrobat and PDF for either final documents of proofing and review.
Saturday 9:45 – 10:45 AM
Creating PDF Files for Print
Dr. Taz Tally
Creation of a high quality PDF document begins with the images you create and the page layout documents you construct, and finishes with the PostScript files you create and the PDF Job Options you specify. Taz covers it all from A to Z!
You will learn:
Document construction techniques for high quality PDF documents
Creating high quality PostScript files for use in PDF
Configuring PDF files for Print
Handling font and graphic files in PDF documents
Using PDF as a proofing tool
Creating PDF-X complaint documents
Preflighting PDF files for print
Creating Web savvy PDF files
Preflighting PDF documents
PDF creation tools: Which ones to use and which ones to avoid
Who should attend:
Anyone interested in improving their knowledge and skills for creating PDF files for print including: Designers, Photographers, Prepress operators, and marketing and communication who want to make better quality PDFs.
Saturday 11:00 AM – 12:00 Noon
Creating PDFs for Multiple Uses
Dr. Taz Tally
PDF documents can be used in a wide variety of publishing environments including printing, web display, Internet distribution, presentations and collaborative publishing. The secret to creating PDFs of multiple purposes is knowing and meeting the specific output requirements of each purpose.
You will learn:
Document construction techniques multiple output environments
When do your need to use high quality PostScript files for use in PDF
Configuring PDF files for desktop and prepress printing
Handling font and graphic files in PDF documents
Using PDF as a proofing tool
PDFs for presentations
Preflighting PDF files for print and web
Creating Web savvy PDF files
Preflighting PDF documents for various purposes
Multiple PDF creation tools: Which ones to use where
Who should attend:
Anyone interested in improving their knowledge and skills for creating PDF files for more than one purpose: Designers, Photographers, Prepress operators, and marketing and communication who want to make better quality PDFs.
Saturday 1:30 – 2:30 PM
Enhancing Creative Suite Interactively
Photoshop, InDesign, Illustrator and Acrobat
Dr. Taz Tally
This seminar focuses on setting up, controlling, and using the interactivity of the Adobe Creative Suite of applications. This seminar concentrates on the interoperability of Photoshop, Illustrator, InDesign, and Acrobat and how they can and should all work together in a workflow. For print production and graphic design staff knowing the links and interactivity between Photoshop, InDesign, Illustrator and PDF is a key to taking full advantage of all these applications. This seminar shows you how to configure and use these four applications together to enhance your speed and productivity.
Topics covered include:
Key preferences to take maximum advantage of interactivity, speed and flexibility
Moving images between Illustrator and Photoshop
Moving PDF documents back and forth between Illustrator and InDesign
Editing Embedded Acrobat images in Photoshop and Illustrator
Moving images between InDesign, Photoshop, Illustrator, and PDF quickly and easily
Deciding when to work in which application
Establishing and maintaining graphics flexibility as they are moved from one application to another
Setting up and using automation features such as actions, batch functions, and scripts.
Moving colors between applications
RGB to CMYK conversion: When and how
Setting up and using Color Settings and color profiles
Printing tips and techniques: Print Styles and Watched folders
Setting up productive workflows and using the best file formats
Who should attend
Anyone who works in the Adobe Creative Suite of applications including: InDesign, Photoshop, Illustrator and Acrobat/Distiller and wants to learn how to work more effectively and quickly (including creating and moving documents and images) within and between these applications.
Saturday 2:45-3:45 PM
Preflighting and Correcting PDF Documents for Print
Dr. Taz Tally
PDF was not originally designed for prepress printing. But each version of Acrobat and PDF has become more print friendly. This course focuses on the built-in tools in Acrobat that can be used for preflighting and even correcting PDF documents bound for the prepress department.
You will learn:
Quick checking of PDF version and creation tools
Checking for font integrity
How to tell if you graphic files have the proper resolution for printing
Handling font and graphic files in PDF documents
Checking and fixing color assignments
Checking and changing color spaces (RGB vs CMYK)
Editing type and changing fonts
Editing and replacing graphics
Adding printer marks
Cropping PDF pages
Adjusting line widths and especially hair lines
Fixing transparency and complexity problems
Using preflight profiles
Creating and using custom preflight profiles in Acrobat
Who should attend:
Anyone who needs to check and output PDF documents for printing including: Designers, Photographers, Prepress operators, and marketing and communication who need to print PDFs.
Every file is a surprise. This session will help service providers communicate clearly and effectively with designers and content creators what it takes for successful print output. It will also provide designers with a solid foundation to ensure efficient and cost effective job creation. This seminar delves deep into the issues that cause jobs to hold up the production process and takes you through actual preflight checklists. This session will provide some solid ideas on how to preflight files for print.
You will learn:
General principles of preflighting--a step-by-step guide to proper file preparation
Defining the role of PostScript and PDF within prepress
Howard M. Fenton (or “Howie” as he calls himself) is a well known author, consultant and trainer in the graphic arts. He is best known as the senior consultant of digital technology for NAPL, six years as a consultant for Graphic Arts Technical Foundation (GATF) and his three years as the editor of Pre, a prepress magazine.
He has authored five books. The subjects include digital printing, scanning, color management, process control and emerging digital technologies. He writes and emails two free newsletters entitled Digital Technology Trends – one for production staff, the other for non-production staff.
He specializes in digital printing, new prepress technologies, digital workflow, quality control, color management, and the implementation and management of new technologies. He audits 35 companies a year and after 12 years has a client list of approximately 200 companies.
Thad McIlroy
Thad McIlroy is an electronic publishing analyst and author, and president of Arcadia House, based in San Francisco and Toronto. A well-established expert in the technology and marketing issues surrounding electronic publishing, color imaging and the Internet, he has authored a dozen books and over 180 articles on these subjects. McIlroy served for five years as Program Director for Seybold Seminars.
In 1988 he founded Arcadia House, a consulting firm specializing in the implementation of electronic publishing technology in the graphic arts and publishing industries. In 1990 he co-founded, with Miles Southworth, The Color Resource, a publishing and distribution company devoted to books and training materials on color design, imaging.
McIlroy wrote the Composition, Design, and Graphics chapter (with contributions from Frank Romano) for the Columbia Guide to Digital Publishing (Columbia University Press, January, 2003). He is a contributing editor to Printing Impressions magazine, a columnist for XMLPitstop.com, and a member of the Technical Association of the Graphic Arts. For the past two years he has been named as one of Canada's 50 most influential people in graphic communications.
McIlroy has spoken at the Seybold Conferences, XPLOR, the NAPL Top Management Conference, the International Prepress Association (IPA) Technical Conference, Prepress Asia, MacWorld, CONCEPPTS, Graph Expo and Digital Design World 2004.
Doug Rosen
Doug Rosen has been involved in the Electronic Prepress industry for over 18 years. He has been involved with such diverse areas as Technical Support, System Installation, Workflow Automation and has also worked in the trenches as a prepress operator. Currently Doug works for Markzware, the leader in Preflight Solutions, where he is involved in training, QA/QC, and Tech Support.
Markzware continues to save the industry millions of dollars by providing leading edge software based solutions for preflighting and file checking. Check out Markzware's latest offerings at www.markzware.com
Dr. Taz Tally
Dr. Taz Tally is a trainer and author renowned for his content-rich and entertaining teaching style. He has created numerous training videos and CDs and authored textbooks used throughout the industry. He also writes a regular prepress column for Photoshop User. Internationally regarded as a prepress guru, he has held seminars for more than 30,000 graphics professional, making him one of the industry's most popular presenters.
Chuck Weger
Chuck Weger is President
of Elara Systems, a Fairfax, Virginia
consulting firm that specializes in publishing technologies. More than
a decade ago, he came up with the concept of "preflight" that changed
graphic arts workflows forever. He has written for Macworld, MacUser,
Publish!, Byte, and many other publications. He speaks regularly at
conferences including Seybold Seminars, Macworld, GraphExpo, HDIA, and
others. These days, he specializes in Mac OS X conversion and training.
